A Brief on Demographic Segmentation: How to Do it

If you want to improve your delivery and efforts to provide personalized experiences to customers, then demographic segmentation will be one of your go-to tactics!

Marketers do aim to understand the needs and want of their targeted market for the successful promotion of their services or products. The behavior of customers has shifted massively over the years, and people do value and choose brands that offer personalized experiences. So, in one way or another, you will win customer loyalty by segmenting your customer base.

Demographic Segmentation Definition: It is the procedure of dividing the customer or subscriber base into different groups that are based on shared common traits. The demographic reports do refer to the statistical characteristics of the group of people from a socio-economic and personal standpoint. 

The end goal is to understand the buyer personas better and deliver them the products and services they are looking for. So as the business strategy, it aims to secure sustained loyalty and customer attraction, and, of course, a high business ROI. 

Here are the common demographic segmentation variations:

• Age

• Gender

• Income level

• Family status

• Occupation

• Ethnicity

• Education level

The list is not extensive; the businesses occasionally consider other factors too, like religion, marital status, or even sexual orientation, also based on the services or products they offer. So, it must all start with the analysis and targeting of the personas, it is a prerequisite to successful demographic segmentation. 

Benefits:   

  

1. You will boost Personalized Marketing: Segmenting the audience into groups based on shared characteristics may help you to deliver more relevant marketing messages and experiences to them. You should keep in mind how valuable personalized marketing is for businesses, it is an extra helpful procedure for those who want to stand out.
   Usually, consumers of the same gender and age groups have similar needs and interests. Instant cosmetics brands are wishing to nurture subscribers by email marketing campaigns that would target a specific age group, like the females of the age group 25 to 35, based on the product they like to promote.

Example of Demographic Segmentation (Per Variable): Here is the presentation of an example of how brands use Demographics by Street Address to meet their sales and marketing objectives:

Family Structure: For certain e-commerce businesses, knowing the family structure or size of the consumer is vital. Let’s say, for instance, you sell products for children or babies. There is no reason to target a single young adult; instead, you should opt for married couples or new parents.

So, when you promote services or products to families, you need to make sure to have to emphasize the safety and quality of the products, as the parents need to value them a lot.  

So, if you want to apply demographic segmentation to your email marketing and automated campaigns, you may greatly benefit from the marketing platform.